There’s a reason why brands communicate with their audiences through newsletters: newsletters work. Statistics by Optinmonster found email click-through rates to be 6 times higher than engagement rates on Facebook, Instagram and Twitter job title email list combined. Newsletters are a critical part of digital marketing because they maintain an ongoing conversation with your subscribers. Those conversations accomplish a lot: they position you as job title email list an authority in your field, keep readers in the loop about promotions, share new offerings, widen your brand’s audience and drive engagement.
And just like you can communicate more through a video chat than a phone call, a lot of your newsletter’s messaging is conveyed through its design, rather than its words alone. If you’re not publishing a newsletter yet, now is the time to start. job title email list Find newsletter design inspiration by taking a look at how brands in a variety of industries are using newsletters to connect with their audiences. What’s in a newsletter? — grey and green modern job title email list newsletter design Newsletter design by tale026 illustrated email newsletter design with calendar graphics and illustrations Newsletter design by MailDesigner Before we look at specific newsletters, let’s talk a bit about what makes up a newsletter, and how it’s different from other email marketing. A newsletter isn’t just an email.
It’s an email sent to educate and engage readers with the sender. Sure there’s a few calls to action, maybe even some promos or direct marketing woven into the content, but the overall goal of a newsletter is not making sales. It’s building and job title email list nurturing relationships…that ideally lead to sales. Email marketing, on the other hand, is much more direct. Whether it’s a one-off blast about a new service or a six-part drip campaign starting with the promise of a free webinar and ending with an urgency-inducing hard sell, the goal is simple: close a sale. job title email list blue and white viking-themed newsletter template Newsletter design by Silviab1 So what’s in a newsletter? There’s no set-in-cyber-stone template every newsletter is required to follow, but generally a newsletter contains: A header. A clear HTML header sets newsletters apart from regular emails A footer. Just like headers, a footer gives your newsletter an official, professional feel Contact information.